Update on Leica M8 Replacement Rumors

I recently reported rumors that a full frame M9 is in the works. However, a Leica dealer in the UK appears to have broken the news that Leica has opted instead to continue to update the M8. Stephens Photo Center has posted the following:

LEICA ANNOUNCEMENT

NO NEW M9

LEICA M8 UPGRADE

Leica have just announced that there will not be an M9 as previously thought.

Instead they will offer an Upgrade on all existing M8 cameras with the following modifications.

1. New Saphire Viewing Screen (Virtually
unscratchable)
2. Shutter to 1/4000th
3. Quieter actuation of Shutter mechanism
4. New Firmware
5. 2 Year Warranty with Upgrade

This modification will be available from March 2008 and will be booked through Leica Germany's Website at a cost to the owner of 1200 Euros.

Leica see the M8 as being an ongoing camera that can be modified throughout its lifetime.

Further News will be posted as and when we receive it


Leica has not confirmed this on their official site. Furthermore, the M8 shutter speed already goes to 1/8000th of a second. This had all the makings of a bad joke. However, US Leica dealer Tony Rose seems to be taking it seriously in this thread at Rangefinder Forums, and CameraQuest owner Stephen Gandy had the following to say:

Not a Rumor
Folks,

I am not sure the guy in the UK got all the details right
-- but maybe he did.

But I do have it from a reliable source this info is substantially fact,
not rumor.

Hello M8 Upgrade Dept.

Stephen


While the reported specifics of the upgrade offer don't sound very appealing, the idea of offering M8 upgrades is interesting. The rest of the M series Leica cameras can be viewed as timeless. This type of upgrade process is the only way to assure that the digital M cameras will be seen in the same light.

Addendum: There is also a discussion of this issue here in the Leica User Forum.

Update: See this thread in the Leica User Forum. A registered M8 user posted the following:

Just received this email from Leica;




Dear LEICA M8 customers,
The desire to own a digital camera manufactured by Leica, possessing the identical lifelong value retention associated with every Leica product, was brought to us by many of our customers. Leica Camera AG has now configured the LEICA M8 to meet this demand. With today’s newsletter, we would like to inform you exclusively and in advance of an outstanding innovation regarding your cherished LEICA M8.

Subjects
LEICA M8: An investment in the future
What does the first upgrade kit include?
How do I get the upgrade for my M8?
Firmware update 1.201 available

LEICA M8: An investment in the future


With the introduction of a perpetual upgrade program, every LEICA M8 will forever be a state-of-the-art digital camera. Today’s and tomorrow’s users will always be able to incorporate the latest refinements and developments in handling ease and technology. It is our aim to secure your investment in the LEICA M8 for the future. “While other digital cameras quickly become outdated and are replaced by newer models, our new concept extends the value retention and resistance to obsolescence embodied in the Leica ethos. Over time, we will gradually offer new product features and developments as upgrade options,” declares Steven K. Lee, CEO of Leica Camera AG. “Our customers can therefore still invest in the photographic tools they need without worrying that they will miss out on improvements and technological developments alo ng the way.
This information will be presented during the PMA fair in Las Vegas, beginning January 31st.

What does the first upgrade kit include?


• Scratch-proof sapphire glass cover for the LCD monitor.
• Noise-optimized shutter with a fastest speed of 1/4000s.
• If so desired, the camera will be picked up at your home and sent directly back to you, without any intermediary stage in the process.
• Health-check and complete adjustment of the camera, testing all its functions.
• Installation of the newest relevant firmware.
• New factory warranty of two years covering the same conditions as for a new camera.

How do I get the upgrade for my M8?
• This offer applies exclusively to all registered M8 users.
• We will inform you shortly via e-mail when the website is updated with detailed information about the new M8 upgrade program, and will also inform you as soon as possible how to purchase the first upgrade certificates.
• The fact that you are registered as a M8 owner will give you guaranteed access to an exclusive online area where you will be able to purchase your upgrade certificate.
• Purchasing the upgrade certificates will be possible as of March 2008 - the actual upgrading will commence as of August 2008.
• The upgrades will be fullfiled in the same order as the upgrade certificates were purchased. It is therefore advisable to acquire the certificate as quickly as possible.

Firmware update 1.201 available
In keeping with the overall sustainability of the concept of the rangefinder camera system, Leica Camera AG is now offering all LEICA M8 users an updated version of the camera firmware, which can be downloaded free of charge from Friday, February 1st from our website. Among other things, the new firmware version contains new, substantially improved automatic white balance algorithms for natural color rendering in nearly all light conditions. We will send you special information via e-mail which contains a direct link as soon as we post the firmware update on our website.

We would feel very honored if you would be amongst the first to participate in our new program for the lifelong value retention of your M8.

Yours Sincerely,
The Leica internet team


This looks real to me!

Posted by Amin

 
Copyright 2007 | Andreas08v2 by GeckoandFly and TemplatesForYou | Design by Andreas Viklund
TFY Burajiru